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Spectacular Mind-Control In BMW Advertising
Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the...
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Donald Trump, Candy, Beer and Ping-Pong Balls – Success is in the Details
I read a post yesterday by Julien Smith, co-author of Trust Agents with Chris Brogan, titled Donald Trump’s Top Three Tips For Dominating Your Niche. As a true fan of The Apprentice, I felt compelled...
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Don’t Change Your Logo, Change Your Story
This past week, the #usguys part of Twitterville has been abuzz with a new logogate from one of my favorite brands – Starbucks. I WON’T DWELL ON WHAT’S ALREADY BEEN SAID. YES, I think it’s a great...
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I Just Stole Your Idea!
Talent Borrows, Genius Steals. I just coined that phrase. OK, that’s not true, it’s actually from Pablo Picasso, who stole it from Oscar Wilde. Or Stephen Morrissey. Well anyway, I’m pretty sure it’s...
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Tiger Blood & Real-Time Marketing
FOCUS MORE ON THE NOW Instead of spending the next 5 minutes reading this post, you could be gaining 3,000 more followers. That is, if you are using (your toaster), if you have tiger blood or a...
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Great Lynx Stunt Drops Angels Into Victoria Station
Combining two marketing fads rarely produces great work… but there are exceptions. The first, Street Marketing, or rather train-station marketing, as high traffic locations like London’s Victoria...
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The Worst Viral Marketing Of All Times
IT’S NOT HARD TO COME BY MEDIOCRE MARKETING FAILING TO HIT IT IN THE VIRAL CHARTS. Most brand briefs take it for granted these days that “sharing” is a key measure of success, and that making it big...
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Amazing QR-Powered Virtual Supermarket
I’M QUITE IMPRESSED WITH TESCO’S LATEST INNOVATION. Largest food chain in the UK, Tesco also operates 280 stores in South Korea where it holds a solid #2 position. But in a country where mobile is...
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Beyonce’s 10 Commandments of Awesome
I must be the last person in America to watch Beyonce’s stunning performance at the 2011 Billboard Awards, combining 3D projection mapping with live choreography. In case you’ve missed it too, you can...
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Owning The Magic – Experiences Matter More Than Products
If you’re like me and grew up with Danone, you’re probably wondering why the French CPG giant decided to open three yogurt bars in the Paris area this month. Surely, there has to be better, more...
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